Disney Introduces Limited Release Disney Princess Online Collection, "Heraldry of Heroines."

This online collection was created to expand more on the story of our favorite Disney princesses.

“Within the many unique kingdoms of the enchanted Disney realm lives an equally unique Disney Princess. In this collection, each princess is represented by an individual royal crest denoting strength, honor, and leadership. We looked to Fantasyland and imagery from classic animated features to design the coat of arms. This collection is a fun way to showcase the Disney Princesses without actually showing images of them.”

This new apparel and accessories collection will have Belle as the first princess with merchandise and the products will be available between July 10-16th at Disneystore.com/parkevents . There will be merch for both children and adults.



The following collections will include "The Little Mermaid" in August, "Cinderella"in September and "Snow White and the Seven Dwarfs" in November. Two more collections will be released in early 2018. But don't fret! Here is a special look at designs for upcoming princesses.


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