Disney gains Patent to Track Guests through their Feet at Parks

Disney has recently obtained a patent for a system that would allow them to track visitors through the parks through their shoes using a camera wielding robot.

Apparently this would allow Disney to get a sense of which attractions are more popular and what are the most used routes taken to get from ride to ride, thus allowing guests to create a more customized experience for themselves.

Disney already track guests through the use of their RFID magic band system which functions as theme park tickets, hotel keys, credit cards and fastpasses.

The patent says “the robot may also include a movement mechanism allowing the robot to roam the amusement park or a portion thereof.” Visitors would also be able to submit personal information to the bot, like their names, “favorite character, favorite food, hometown, and/or favorite ride,” it says.

Developers say they had previously considered other means of gathering data, “such as retinal and fingerprint identification methods,” but they were found to be too invasive.